Former Assistant Secretary of Defense for Public Affairs Pete Williams, now an NBC Washington correspondent, 
disputes this. He says the briefings were designed to provide the press with the maximum amount of information 
that could be released without compromising military operations or personnel. 
It is strange that John Boyd should be unknown. His ideas have been profiled 
in a plethora of publications, including Forbes, Fortune, Time, The Economist, 
The New York Times, The Washington Post, The Dallas Morning News, and The Los Angeles Times. 
(OODA: Col. Boyd's description of the OODA Loop as derived from his original briefing slides)
 "Carried into the private sector, [Boyd's theories have] been adopted and adapted by businesses 
 such as Toyota, General Electric and Wal-Mart." (Dale Eisman, Air Force Col. John R. Boyd: 
 The man who shaped the military, The Virginian-Pilot, December 9, 2002.) 
 Just this past summer, Fast Company carried an article saying Boyd,
 "focused his tenacious intellect on something grander,
  an expression of agility that, for him and others, became a consuming passion: 
	the OODA loop ... an elegant framework for creating competitive advantage." 
	(Keith H. Hammonds, The Strategy of the Fighter Pilot, Fast Company, Issue 59, page 98, June 2002.)
	 Hammonds says Boyd "enjoyed distinctive unpopularity in official Pentagon circles. 
	 But even among critics, his OODA loop was much harder to dismiss.
	  The concept is just as powerful when applied to business." 
		Google "john boyd" "ooda loop" and 
		you'll have a few days of reading ahead of you. 
		Google just "ooda loop" and the reading expands to a week or more.
The first major test of Cheney’s commitment to these principles came eight months 
after Operation Just Cause. In August 1990, Iraq invaded Kuwait after a lengthy dispute
 about oil rights and revenues. President Bush sent Cheney to Saudi Arabia, 
 Kuwait’s western neighbor and a longtime U.S. ally, to consult with King Fahd. 
 The monarch accepted Cheney’s offer to send U.S. troops to his country as a deterrent 
 to an Iraqi attack